Global Gaming Brand: Display Programmatic

A global gaming brand partnered with us to elevate its Display & Video 360 (DV360) programmatic strategy. By refining audience targeting, strengthening creative direction, and aligning global and regional tactics, we delivered meaningful growth in both awareness and conversions.

Objectives

Our goal was to elevate the client's programmatic display performance on DV360 to strengthen both top-funnel awareness and lower-funnel conversions. A key focus was creating alignment between global and regional campaign tactics while developing thematic, audience-first campaigns supported by tailored creative assets.

Actions Taken

We developed a suite of performance-driven creatives including static banners, rich media units, and tailored landing pages designed to maximise engagement at every touchpoint. To strengthen targeting precision, we refined audience segmentation to identify and prioritise high-intent users, supported by custom bidding strategies that optimised for meaningful and high-value actions.

To keep the campaign continuously improving, we implemented an ongoing A/B testing framework that evaluated creative variations. These insights guided iterative adjustments across the campaign, ensuring stronger efficiency, higher relevance, and better outcomes with every cycle.

Results

Quarter-on-quarter, conversions grew by 17% while spend remained steady, demonstrating a significant lift in efficiency. Revenue and ROAS increased by over 3x, fueled by a 71% increase in impressions and a 9% uplift in average order value (AOV). These results highlight the impact of a refined audience approach combined with creative optimisation and disciplined programmatic execution.