Top Five E-Commerce Trends to Watch in Q4 2024: Asia’s Promotional Landscape
Pearle Winter Pearle Winter

Top Five E-Commerce Trends to Watch in Q4 2024: Asia’s Promotional Landscape

As Q4 2024 approaches, retailers across Asia are preparing for a surge in online shopping, driven by events such as Singles’ Day (11.11), Black Friday, and the general holiday season. With the increasing dominance of e-commerce, businesses, both large and small, are focusing on the latest trends to ensure they stay competitive in this high-stakes quarter. From social commerce and livestream shopping to eco-conscious promotions, understanding and leveraging these trends will be key to capitalising on the region’s dynamic digital marketplace.

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Unveiling the Hidden Potential: Telegram and Telegram Ads
Pearle Pearle

Unveiling the Hidden Potential: Telegram and Telegram Ads

Looking for a social media experience that goes deeper than endless scrolling? Telegram offers a compelling alternative. This secure messaging app fosters a vibrant community, unique features, and the ability to connect with highly engaged users. We'll explore what makes Telegram special and how businesses can leverage its advertising platform to reach new audiences. Get ready to unlock the hidden potential of Telegram!

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Connecting in Real-Time: The Strategic Advantage of X Spaces in Marketing
Pearle Winter Pearle Winter

Connecting in Real-Time: The Strategic Advantage of X Spaces in Marketing

Explore how X and X Spaces transform digital marketing by enabling real-time engagement, influencer collaborations, and community building, offering a dynamic platform for product launches, market research, and driving conversions. Discover best practices and successful case studies to maximise your marketing impact on this innovative social media channel.

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How to Manage Marketing Efforts in the Face of CPC Inflation
Sher Min Tan Sher Min Tan

How to Manage Marketing Efforts in the Face of CPC Inflation

In today’s world of digital advertising, one of the biggest challenges that advertisers face is the rising cost of clicks. Known as CPC inflation (cost per click), this trend can be attributed to a number of factors, including increased competition, changes in market conditions, and bidding strategies.

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