Crypto Exchange: Paid Media To Drive New Acquisition

A leading cryptocurrency derivatives platform, offering transparency, efficiency, and innovation to professional traders.

Originally established as the world's first cryptocurrency options exchange, it has expanded its offerings to include BTC, ETH, and plans for additional currency contracts. With robust features such as high matching engine capacity, low latency, and advanced risk management, our client sets industry benchmarks, driving innovation and rapid growth as one of the top exchanges in crypto derivatives trading.

Objectives

Accelerate exchange growth across APAC and EMEA with data-driven Google paid media campaigns. Capture strong retail interest, institutional leads, boost engagement with educational content, and grow the brand’s X audience through cost-efficient follower acquisition. All efforts work toward increasing account sign-ups and driving first-trade activity.

Strategy

In adherence with Google Ads’ cryptocurrency advertising policies, we managed a full compliance workflow by submitting required documents, completing verification forms, and coordinating across multiple rounds of communication with Google’s support team.

Once approved, we launched both English and Chinese keywords and ad copies, applying paid search best practices throughout. This included ongoing keyword expansion, budget optimisation, and A/B testing to continuously improve performance and drive qualified traffic. To maintain brand integrity, we also monitored affiliate paid search activity to prevent trademark violations and ensure consistent messaging across all channels.

On X, we kept communication active and aligned with campaign goals by trading challenges and other community-driven initiatives to deepen engagement and grow the brand’s presence.

Results

Through continuous optimisation and channel refinement, we’ve driven a 30x increase in web conversions and achieved an 82% lower CPA while keeping spends stable.

These wins demonstrate our capability to scale crypto exchanges effectively while safeguarding their brand.

‍