Consumer Electronics: Efficient Paid Media To Drive Sales & ROAS

Helping a leading consumer electronics brand scale efficiently across global markets, we combined strategic campaign execution with hands-on support to deliver record growth and stronger marketing ROI.

Objective

We partnered with the brand to achieve ambitious revenue targets while driving greater efficiency across their marketing efforts. Working closely with in-house stakeholders, we provided hands-on support for campaign execution and product launches, ensuring seamless alignment and measurable impact. By tapping into surging consumer demand during key seasonal and promotional periods, we maximised growth opportunities. Covering North America, Europe, and Asia, we maintained a global perspective while tailoring strategies to meet local market nuances.

Actions Taken

Our initial focus was the lower-funnel paid search channel, where we executed a complete account restructure, from naming conventions to keyword match types, to drive stronger performance. To capture rising demand during peak seasons, we expanded efforts to mid- and top-funnel audiences through paid social and display campaigns. Across all channels, we applied industry best practices, including continuous keyword optimisation, creative testing, and budget allocation adjustments, to ensure efficiency and scalability.

Results

Our integrated approach delivered strong results, driving significant revenue growth while improving overall campaign efficiency. By optimising media spend and refining targeting, we were able to increase engagement, expand reach, and enhance return on ad spend. These outcomes demonstrate how a holistic, data-driven strategy can successfully balance growth and efficiency across multiple markets.

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