What you'll do
- Own end-to-end campaign strategy for a portfolio of performance marketing clients, from initial brief and media planning to optimisation and post-campaign analysis.
- Develop multi-channel go-to-market strategies across paid social, paid search, programmatic, affiliate, influencer and email/CRM, aligned to acquisition, ROAS, CAC and LTV goals.
- Translate business objectives, whether revenue growth, app installs, customer acquisition or retention—into channel-specific KPIs, budgets and creative briefs.
- Partner closely with media buyers, creatives and analysts to launch, optimise and continuously improve campaign performance.
- Present strategic recommendations, performance reviews and quarterly business reviews (QBRs) to client stakeholders.
- Monitor budget pacing and cross-channel performance, proactively identifying risks and reallocating spend to maximise results.
- Design audience segmentation, full-funnel customer journeys, retargeting frameworks, exclusion logic and incrementality testing strategies.
- Stay ahead of platform updates across Meta, Google, TikTok, X and LinkedIn, translating new capabilities into actionable client recommendations.
- Contribute to new business pitches, strategic proposals and thought leadership where required.
What you bring
- 3–5 years' experience in performance marketing, either agency-side or in-house, with ownership of paid media strategy and budgets.
- Strong expertise across paid social and paid search platforms, including Meta Ads Manager, Google Ads and X Ads, plus experience with at least one of the following:
- Programmatic platforms (DV360, The Trade Desk)
- Affiliate marketing platforms or networks
- Influencer marketing platforms
- Solid understanding of attribution, conversion tracking and marketing measurement.
- Advanced proficiency in Excel or Google Sheets, with the ability to transform raw platform data into clear insights and recommendations.
- Excellent client communication and presentation skills. You can confidently lead meetings, navigate challenging performance conversations and produce concise, actionable follow-up notes.
- Strong written and spoken English. Cantonese and/or Mandarin would be an advantage.
- A proactive, hands-on mindset with the ability to thrive in a fast-paced, entrepreneurial environment.
Nice to have
- Practical experience using AI tools to improve research, strategy, reporting or day-to-day productivity.
- Experience with Looker Studio, Tableau or similar business intelligence and reporting tools.
- Exposure to Web3, fintech, direct-to-consumer (DTC) or SaaS industries.
- Agency experience working across Hong Kong, Southeast Asia or Greater China markets.
- Google Ads, Meta Blueprint or TikTok Media Buying certifications.