What you'll do
- Build, launch and QA paid media campaigns across Meta, Google, TikTok, X and LinkedIn, from campaign structure and audience setup to creative uploads and tracking.
- Manage daily and weekly optimisation cycles, including bid adjustments, audience refinements, creative rotation and budget pacing.
- Design and execute A/B tests across creatives, audiences, landing pages and offers, documenting insights and recommendations to improve future performance.
- Prepare weekly and monthly performance reports by analysing campaign data, identifying trends and surfacing actionable insights for strategists and clients.
- Monitor campaign delivery, spend and pacing in real time, proactively identifying issues and implementing solutions before performance is impacted.
- Support tracking implementation by setting up UTMs, pixels and conversion events in collaboration with the analytics team.
- Assist with client presentations, campaign reviews and quarterly business review (QBR) preparation.
- Stay up to date with platform updates, new ad formats, algorithm changes and industry trends, sharing relevant learnings with the wider team.
- Contribute to internal playbooks, testing frameworks and process improvements that help raise the quality and consistency of campaign execution.
What you bring
- 1–3 years' experience in performance marketing, either within an agency or an in-house marketing team.
- A solid understanding of digital marketing fundamentals, including marketing funnels, attribution, key performance metrics (CAC, CPA, CTR and ROAS), bidding strategies and creative testing.
- Experience planning and analysing A/B tests, with the ability to interpret results objectively and make data-driven recommendations.
- Strong analytical skills with proficiency in Excel or Google Sheets, including pivot tables, lookups and data organisation.
- Exceptional attention to detail. You take pride in delivering accurate campaign setups, correct tracking and error-free execution.
- A proactive, curious mindset with a willingness to take ownership, solve problems and continuously improve performance.
- The ability to manage multiple campaigns and priorities in a fast-paced agency environment.
- Strong written and spoken English. Cantonese and/or Mandarin would be an advantage.
Nice to have
- Previous experience in a performance marketing agency or digital-first brand.
- Practical experience using AI tools to improve productivity, reporting, research or campaign management.
- Experience with Looker Studio, Tableau or similar reporting and visualisation platforms.
- Familiarity with Google Tag Manager (GTM), conversion tracking, event implementation or basic HTML/CSS.
- Google Ads, Meta Blueprint or TikTok Media Buying certifications.