Originally established as the world's first cryptocurrency options exchange, it has expanded its offerings to include BTC, ETH, and plans for additional currency contracts. With robust features such as high matching engine capacity, low latency, and advanced risk management, our client sets industry benchmarks, driving innovation and rapid growth as one of the top exchanges in crypto derivatives trading.

Objectives

Drive account sign-ups on their exchange platform within APAC and EMEA through strategically implemented Google paid media initiatives, fostering the generation of leads from institutional investors demonstrating interest, and amplifying the level of engagement with the educational content provided on the platform.

Strategy 

In adherence to the regulations set forth by Google Ads regarding cryptocurrency-related advertisements, the process involved submitting various documents, forms, and engaging in multiple rounds of correspondence with Google's support team to ensure compliance.

This encompassed the launch of English and Chinese keywords and ad copies, with meticulous attention to implementing paid search best practices. Additionally, a continuous cycle of keyword farming, budget optimisation, A/B testing of ad copies, and other strategies were undertaken to enhance performance. Furthermore, affiliates’ paid search ads were diligently monitored as part of safeguarding brand authority and integrity.

Results

The recent successes in our paid media strategy for the crypto exchange are evident in the notable 5x increase in web conversions, showcasing our commitment to driving results efficiently.

Alongside maintaining budget levels, we've achieved significant growth in website actions and reduced CPA by 82%.

Additionally, our efforts to halt affiliates' paid search ads against brand searches reflect our dedication to brand integrity and optimising marketing channels. These achievements underscore our proficiency in navigating the cryptocurrency exchange landscape and delivering impactful outcomes.