With a commitment to surmounting adoption barriers, they were developing a mobile-first NFT-social-wallet solution. Their vision was to simplify the NFT journey, incorporating rewards and gamification to engage users meaningfully. Through exploring their objectives, challenges, and strategies, it's evident that this company isn't just following trends; they're shaping the future of digital ownership and interaction.

Objectives

To attract and onboard new users to the NFT mobile application while also boosting downloads, concurrently raising awareness regarding the functionality and utilisation of the app's features, particularly emphasising the opportunity to acquire collectibles as incentives, all with the overarching goal of driving up adoption rates.

Strategy 

Utilised the Double Ducks event in Hong Kong as a strategic opportunity to enhance the visibility and reach of the NFT platform, forming partnerships with micro influencers with the specific aim of creating excitement and increasing brand interaction to elevate overall brand engagement.

Results

The NFT event, complemented by strategic influencer marketing, has successfully generated widespread buzz and increased app adoption.

With an engagement rate of more than 10%, our approach has demonstrated significant buzz, reach and community interaction.

The collaboration with micro influencers proved highly effective, emphasising the value of leveraging partnerships and events to enhance brand visibility and drive user interaction. Overall, this concerted effort has propelled our client’s NFT platform towards heightened recognition and adoption, setting the stage for continued growth in the digital collectibles market.